Users will soon have a fresh option that allows them to reduce the volume of AI-made videos appearing in their streams. This step comes as the platform disclosed that it currently hosts over 1 bn AI videos.
Trial and Implementation
The update is being tested over the next few weeks before a full-scale release. This shift comes amid a rise in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A significant portion of this content is considered mass-produced AI material, a term for poor-quality, factory-style content that is typically absurd or dreamlike.
“We know from our community that numerous viewers enjoy content created using AI tools, including AI artwork to educational videos, and we want to provide users the option to increase or decrease of that, depending on their own choices,” stated a platform representative.
AI on the Platform
TikTok announced that there are currently over a billion videos on its app identified as AI-generated. In total, in excess of 100 m pieces of content are submitted to the service each day, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Users will be in a position to reduce or increase the amount of AI content they watch by accessing the content preference setting in the platform and picking the AI content topic. Other topics that are already be adjusted under the setting include news, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige content makers to tag lifelike AI-made content, and it forbids harmful fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the service will from now on attach an artificially created label to content produced via its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This action is designed to stop users from seeking to evade the disclosure requirement.
Educational Initiatives
The platform is also introducing a $2 million educational fund for specialists and groups to produce informative material about using AI responsibly. This project will assist non-profit groups focused on teaching coding and technology.
Platform Protection
The video-sharing app has justified its content review process, following controversy over proposals to lay off a large number of content moderators in Britain. It is expected to cut hundreds of positions in its user protection team in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official clarified that human moderation would continue to be important, but AI can safeguard staff by removing the most harmful content prior to it gets reviewed by humans. TikTok stated a significant reduction in explicit and harmful content reviewed by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
